Find out how you can increase your chances of starting a successful company by following a process you may have never heard of before

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A Common Startup Narrative

Starting on a new idea is one of the most exciting things to go through. You have these ah-ha moments that come to the front of your mind, almost like magic. Sometimes, these ideas come to you out of surprise when watching TV or even taking a walk. And then your mind begins racing with excitement — you can feel your heart beating faster. You wonder if your idea is going to be a ticket to financial freedom and success.

You head to your computer and begin the planning process. You set off with making outlines of feature sets, low-fidelity…


Building an innovative propulsion platform will lead Formula 1 towards a brighter future where racing is still competitive, and the world is cleaner because of it.

After many years of racing, it’s time that we say goodbye to one of Formula 1’s most iconic staples — the internal combustion engine. We’ll miss the roaring sounds that we’ve become accustomed to over the last 70 years. But it’s time for something better to take its place — the Hydrogen fuel cell, an exciting technology that will drive the series towards a brighter and renewable future.

Since the beginning of the series in 1950, the internal combustion engine, or ICE for short, has been the technology moving Formula 1 cars towards their performance limits. The usage of carbon…


Here are a few things that will help make next year a lot better for you

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Reading those books, you never got to in 2019

I know we’re all guilty of buying books and never picking them back up again. For 2020, read the books that you pick up. If you already have books lying around, then start with those. It can be anything that will bring you enjoyment. And don’t worry if you don’t have the time to rush through them all. Even if you read a single book every month or two months, then you’ll be better off than not reading any books at all.

Getting out of your comfort zone more often

I can’t stress this enough. You have to get out of your comfort zone to make progress in…


But it’s worth every minute of your effort

2020 is right around the corner, and I’m on a mission to change everything in my life. I know this sounds incredibly cliche, considering that the new year (and decade!) is right around the corner, but it’s relatively standard for me to keep pushing along with my own goals.

2020 is about changing things up more than I’m used to. It’s about breaking out of that comfort zone that everyone talks about it. It’s about finding new adventures in the world that I’ve built around me. It’s about trying new things and looking foolish in the process. It’s about feeling…


Knowing the correct words will allow you to become more productive

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Whenever I start a brand new venture, whether it be a small or large project, I always go looking for the vocabulary that’ll help me succeed. And while this sounds incredibly easy, it’s inherently more complicated than it seems on the surface.

The reason why it’s so difficult at first is that entering a new domain that we’re completely unfamiliar with is a bit intimidating. We start a project with a goal in mind, start moving along, and then we often put on the brakes because we don’t know where to go. …


Focus on what you can give back, and more opportunities will pop up all around you

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Giving back is one of the most critical aspects of your success. And a lot of people often skip this piece of the equation, opting into a short term gain approach that gives them an immediate result with no long term opportunities.

When I have meetings with individuals that are trying to get their foot in the door at a company, I often see people go after the short term approach by asking others what they can do to help them out. Most often, I hear or see emails that look a lot like this:

SUBJECT: Looking for work

To…


Companies should deploy hiring strategies that strive to simulate what it would look like to work with a candidate every day

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The current reality for getting a job as an entry-level developer is scary

I’ve met many people over the last few years that are looking to break into the tech industry as an entry-level developer. And honestly, it’s scary for many of them. I feel for them.

The reason why it’s scary is that many companies deploy a single hiring strategy that tests technical aptitude through some variation of algorithmic challenges. I don’t believe this strategy proves anything to both parties and creates more issues than solutions for everyone.

I completely understand that having a candidate solve an algorithmic challenge is the lowest hanging fruit and doesn’t require a lot of lift on…


Getting your first package prototype out to potential customers is a surprisingly simple process

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My first thought: How do I get from here to there?

Building out a company that requires packaging is something that I haven’t done before. So the biggest question for myself was about getting from point A to point B with my idea.

It’s funny how our ideas are seemingly clear in our heads. We can imagine things to be whatever we wish them to be. But when we are faced with bringing into reality, the details are what become incredibly confusing.

I ended up facing the same reality when I began my journey of turning my idea into reality. I honestly didn’t know where to go first. …


Self-awareness of your boredom will lead you down a new path

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One of the biggest reasons why people don’t become great at what they do is because they aren’t willing to work through the boring and repetitive nature of becoming great.

I think we all imagine ourselves becoming better at what we do every day. Otherwise, why are we putting that much effort into the things that we care about or are passionate about?

Passion drives everything when we first start something new. But over time, it often gets replaced with boredom and complacency. …


There’s a lot of power in something so simple.

Photo by Heidi Sandstrom. on Unsplash

When you think about it, taking a single step at a time doesn’t seem like much on the surface. But when you bundle many steps together, it becomes much more than meets the eye.

No matter if you program, design, or just want to begin working on a new project of interest, starting something from scratch can be incredibly daunting.

As your mind begins to warm up, you can easily sit back and think about the countless ways of how you’ll get everything done. Then it dawns on you that a lot of work may be needed to complete your…

Cory Westerfield

Software Developer | Product Designer | Investor | Writer

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